Panasonic Announces New LUMIX S9: Compact Full-Frame Mirrorless Camera for Creators

  • Smallest and lightest LUMIX S Series camera[i] with stylish compact design in multiple colour variations
  • Shoot and share to social media in 30 seconds[ii] with the new LUMIX Lab app
  • Unlimited custom signature presets with REAL TIME LUT
  • Outstanding imaging performance with approx. 24.2MP full-frame sensor
  • Ultra compact LUMIX S 26mm F8 Pancake lens announced
  • Development announcement for compact zoom lens LUMIX S 18-40mm F4.5-6.3

Panasonic is proud to announce the LUMIX S9, the smallest and lightest full-frame mirrorless camera in the LUMIX S Series. Available in a choice of colours – Jet Black, Crimson Red, Dark Olive, Night Blue and Dark Silver – the LUMIX S9 is a stylish companion for creators on the go.

The LUMIX S9 makes it possible to easily enjoy a range of popular, classic or bespoke colour styles in-camera with the popular REAL TIME LUT function via a new dedicated ‘LUT’ button on the camera body.

In addition, the new LUMIX Lab app enables creators to develop their own unique signature presets (LUT colour files) on their smart devices. This means users can effortlessly generate original and shareable stills and videos without the need of post-production editing on a computer. The speed of transferring data from camera to smartphone has also been improved with the new app, making it possible to shoot and share to social media in 30 seconds.[iii]

Aaron Waters, Product Marketing Manager, Imaging, Panasonic said: “Now it’s quick and seamless to share stunning full frame images. The agile S9 is equipped to not only elevate your creative output, but also allow you to share it with the world in an instant.”

Rich detail with natural tones is delivered via the approx. 24.2-megapixel full-frame CMOS sensor (equivalent to that of the LUMIX S5II), and the latest engine. In addition, the camera is equipped with PDAF (Phase Detection Auto-Focus), which provides precise subject tracking, and Active I.S., which significantly reduces blurring from camera shake even when shooting handheld, allowing users to shoot confidently, whatever the situation.

The LUMIX S9 introduces a new recording format; MP4 Lite. Capturing the full sensor height enables flexible framing (Open Gate) recorded in 10 bit 30p/25p. Therefore, creators can capture high quality videos optimised for smartphone, and easily resize aspect ratios to suit social media with the LUMIX Lab app. With this new streamlined editing workflow, it’s easy to shoot and share while on the go.

The LUMIX S9 will be available in Australia in June 2024 from leading photographic retailers.

LUMIX DC-S9GN Body Only: RRP $2,699

Body Only Colours Available: DC-S9GN-A (Night Blue), DC-S9GN-G (Dark Olive), DC-S9GN-K (Jet Black), DC-S9GN-R (Crimson Red), DC-S9GN-S (Dark Silver)

Camera and Lens Kits: RRP $3,299

LUMIX DC-S9KGN-K – Includes in the box DC-S9GN-K (Jet Black Body) + LUMIX S 20-60mm (S-R2060GC)

LUMIX DC-S9KGN-S – Includes in the box DC-S9GN-S (Dark Silver Body) + LUMIX S 20-60mm (S-R2060GC)

Main Features

  1. The first compact design in the LUMIX S Series, combining a small and lightweight body with high image quality
  • Compact and lightweight body weighing approximately 403g[iv]
  • 24.2-megapixel full-frame CMOS sensor and the latest engine deliver powerful imaging performance.
  • Improved real-time recognition AF with PDAF (Phase Detection Auto-Focus) for more precise subject tracking.
  • Industry leading image stabilisation technology with 5-axis Dual I.S.2: 6.5 stops[v]/ Body I.S.: 5 stops[vi] and Active I.S. compensate for camera shake when shooting while walking. With perspective distortion correction and High mode in the E-Stabilisation (Video) function, it is now possible to achieve even more stable footage when shooting on the move.
  • Equipped with MP4 Lite, a new smartphone-optimised flexible framing (Open Gate) video mode
  • Free-angle rear screen for flexible shooting at all angles
  1. New LUMIX Lab app for effortless sharing
  • Allows high-speed transfer of photos and videos from the camera to a smartphone.
  • Enables users to easily create original signature presets (LUT files) and transfer them from a smartphone to the camera, allowing them to enjoy their own preferred colour styles.
  • Browse, customise and apply other creators’ free LUTs (presets) via the app.
  • Quick and easy editing of photo and video files optimised for social media sharing
  1. REAL TIME LUT for a wider range of creative expression
  • Fully customisable LUT colour files can be loaded in-camera for creative shooting
  • Dedicated LUT button on the camera body for direct access to signature preset settings
  • Added opacity control and grain effect to further enhance creativity
  • Up to 2 LUTs can be combined at the same time to photo or video files.

Two new S Series Lenses announced, designed to match the LUMIX S9:

LUMIX S Series fixed focal length pancake lens: LUMIX S 26mm F8 (S-R26)[vii]

The LUMIX S 26mm F8 (S-R26) is an incredibly compact and lightweight full frame lens, with a versatile 26mm wide angle for creative and spontaneous everyday shooting.  This pancake lens is the perfect alternative to a body cap and can capture sharp yet nostalgic images with its deep F8 aperture.

The tactile manual focus ring allows full control of close and far focusing while also offering convenient ‘set and forget’ for snapshots. The slim pocket-sized design (around 58 grams and 18.1mm length) enhances portability, without compromising on high resolution and outstanding image quality.

The new lens will be available in Australia in June 2024 from leading photographic retailers.

LUMIX S 26mm F8 (S-R26) lens: RRP $349

Coming soon:

A new compact wide zoom lens: LUMIX S 18-40mm F4.5-6.3

A new LUMIX S 18-40mm F4.5-6.3 lens is coming to the full frame LUMIX S Series lens line-up soon. A compact and versatile zoom lens ideal for daily use, the upcoming 18-40mm has a closest shooting distance of 0.15m. This lens covers focal lengths from an ultra-wide angle of 18mm to a semi-standard 40mm, providing the flexibility to capture expansive landscapes and buildings or portrait shots in a natural perspective.

For further information please visit www.panasonic.com.au or call 132 600.

[i] Within LUMIX S series line up, as of May 22nd, 2024.
[ii] The total time it takes to transfer a JPEG photo or a 5-second short video shot in MP4 (Lite) mode to an iOS-supported smartphone using the LUMIX LAB app, including cropping in case of video, and posting to social media. Study conducted under Panasonic standards. Results may vary depending on network environment.
[iii] The total time it takes to transfer a JPEG photo or a 5-second short video shot in MP4 (Lite) mode to an iOS-supported smartphone using the LUMIX LAB app, including cropping in case of video, and posting to social media. Study conducted under Panasonic standards. Results may vary depending on network environment.
[iv] Body and shoe cover. Excluding the body cap. The combined weight of the body, shoe cover, battery, and SD memory card is approximately 486g.
[v] Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm] when S-E70200 is used.
[vi] Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm] when S-R2060 is used.
[vii] This lens is for manual focus only, fixed at F8. The camera’s AF setting and some MF assist functions cannot be used. External filters cannot be attached.
L-Mount is a trademark or registered trademark of Leica Camera AG.