Archive - February 2024

Panasonic introduces the world’s smallest and lightest* Long Zoom Lens: LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) L-Mount lens

Panasonic is pleased to introduce the new LUMIX S 28-200mm F4-7.1 MACRO O.I.S, the world’s smallest and lightest[i] long zoom lens, with a total length of 93.4mm and a weight of around 413 grams.

Designed with meticulous attention to detail in optics and mechanics, this first wide-to-tele zoom LUMIX S Series lens is compact and lightweight to match the S Series camera body. It follows the philosophy of the recently introduced LUMIX S 100mm in delivering excellent mobility.

Aaron Waters, Product Marketing Manager, Imaging, Panasonic, said: “This highly mobile lens fits in your hand and is built for enthusiasts who want to travel without a weighty kit. The wide, long range of 28-200mm makes it the ideal all-purpose zoom when you are on the move and want to capture sweeping landscapes and distant subjects.

“It is also capable of impressive close-ups, delivering half life-size macro shooting[ii] (0.5x at 28mm) with just 3cm between the end of the lens and the subject. The high-resolution imaging delivers stunning bokeh that is smooth and rounded with beautiful starburst effects.”

The LUMIX lens supports use in the field with 6.5-stop 5-axis Dual I.S. 2 (Image Stabiliser) compatibility[iii], ensuring powerful compensation for blurring so the creator can concentrate on capturing the subject. Handheld shooting is possible across a wide range of situations from low-light conditions to close-up scenes.

A rugged dust/splash-resistant[iv] design withstands challenging conditions and temperatures down to -10 degrees Celsius. In addition, the front lens element has a fluorine coating to repel liquids such as water or oil. An ND/PL filter with 67mm diameter can be attached. The lens has a stable centre of gravity for gimbal use.

The LUMIX S-R28200 is optimised for video capture with high-speed, high-precision, and silent autofocus, and suppresses focus breathing.  It also offers micro-step aperture control for smooth exposure changes, as well as the ability to choose between linear or nonlinear focus ring settings. These features have become the hallmark characteristics of LUMIX S Series lenses.

The lens will be available in Australia in May 2024 from leading photographic specialists.

LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200): RRP $1599

LUMIX S 28-200mm F4-7.1 MACRO O.I.S

Key features

World’s smallest and lightest design

  • φ77.3 x 93.4 mm / 413g
  • Flexible framing from wide 28mm to telephoto 200mm

Uncompromising image quality

  • Half life-size macro photography (0.5x at 28mm)​
  • Stunning high-resolution bokeh images with starburst effect​

High mobility 

  • 5-stop 5-Axis Dual I.S. 2 compatibility​
  • Dust/splash/freeze-resistant & fluorine coating ​

Ideal for both videography and photography 

  • 67mm filter attachable​
  • High quality video: Suppression of focus breathing, smooth exposure changes​
  • Stable center of gravity​ for easy gimbal operation

The Panasonic and L-Mount System alliance is committed to the development of L-Mount lenses for the further expansion of its lineup, fulfilling the needs of customers.

For further information please visit or call 132 600.

[i] *As of February 22, 2024. Among interchangeable lenses for AF compatible full-frame mirrorless cameras, and lenses with an optical zoom of 7x or more. Based on a Panasonic survey.
[ii] When focal length is 28mm
[iii]Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm]. ​When LUMIX S1 is used.
[iv] Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. To avoid damage when using under these conditions, it must be used in accordance with associated instructions in the manual.
L-mount is a trademark or registered trademark of Leica Camera AG
Design and specifications are subject to change without notice

Supercars, Panasonic renew partnership ahead of 2024 season

Panasonic will continue as the Official Air Conditioning Partner of the Supercars, and extends its association as the presenting partner of the Supercars starting grid segment on race broadcasts

After a strong 2023, Supercars are excited to announce that Panasonic will continue to ensure that the Supercars grid stays cool while the action heats up across the upcoming Championship.

Paul Reid, Managing Director, Panasonic Australia, said: “Over the last 12 months we’ve enjoyed the excitement of Supercars firsthand and have shared some memorable experiences with our business partners and customers from Bathurst to Perth and beyond.” “As Panasonic enters our second year as Official Air Conditioning Partner of Supercars, we are looking forward to ramping up our marketing and hospitality activity across the season ahead.”

Supercars’ Head of Sales and Sponsorships Craig Dontas expressed his excitement for the season ahead and the continuing relationship with Panasonic. “Supercars are pleased to continue our association and partnership with Panasonic Air Conditioning,” Dontas said. “The team at Supercars take great pride in building sustainable and long-term relationships with brands like Panasonic.” “2023 was a successful first year of our partnership, and in 2024 we will be looking to grow what we do with Panasonic across our broadcast, B2B offering and at our events with an all-new fan experience. We can’t wait.”

Panasonic is well known as a global giant in the consumer electronics market. The company’s air conditioning range includes both wall split and ducted air conditioning systems, as well as its Nanoe X 24-hour air purifying system to ensure healthier and fresher air in the home.

The Panasonic Starting Grid will make its 2024 debut this weekend at the Thrifty Bathurst 500, and will be seen on the screens of Seven and Foxtel from February 23-25.