Archive - May 2024

Panasonic Announces New LUMIX S9: Compact Full-Frame Mirrorless Camera for Creators

  • Smallest and lightest LUMIX S Series camera[i] with stylish compact design in multiple colour variations
  • Shoot and share to social media in 30 seconds[ii] with the new LUMIX Lab app
  • Unlimited custom signature presets with REAL TIME LUT
  • Outstanding imaging performance with approx. 24.2MP full-frame sensor
  • Ultra compact LUMIX S 26mm F8 Pancake lens announced
  • Development announcement for compact zoom lens LUMIX S 18-40mm F4.5-6.3

Panasonic is proud to announce the LUMIX S9, the smallest and lightest full-frame mirrorless camera in the LUMIX S Series. Available in a choice of colours – Jet Black, Crimson Red, Dark Olive, Night Blue and Dark Silver – the LUMIX S9 is a stylish companion for creators on the go.

The LUMIX S9 makes it possible to easily enjoy a range of popular, classic or bespoke colour styles in-camera with the popular REAL TIME LUT function via a new dedicated ‘LUT’ button on the camera body.

In addition, the new LUMIX Lab app enables creators to develop their own unique signature presets (LUT colour files) on their smart devices. This means users can effortlessly generate original and shareable stills and videos without the need of post-production editing on a computer. The speed of transferring data from camera to smartphone has also been improved with the new app, making it possible to shoot and share to social media in 30 seconds.[iii]

Aaron Waters, Product Marketing Manager, Imaging, Panasonic said: “Now it’s quick and seamless to share stunning full frame images. The agile S9 is equipped to not only elevate your creative output, but also allow you to share it with the world in an instant.”

Rich detail with natural tones is delivered via the approx. 24.2-megapixel full-frame CMOS sensor (equivalent to that of the LUMIX S5II), and the latest engine. In addition, the camera is equipped with PDAF (Phase Detection Auto-Focus), which provides precise subject tracking, and Active I.S., which significantly reduces blurring from camera shake even when shooting handheld, allowing users to shoot confidently, whatever the situation.

The LUMIX S9 introduces a new recording format; MP4 Lite. Capturing the full sensor height enables flexible framing (Open Gate) recorded in 10 bit 30p/25p. Therefore, creators can capture high quality videos optimised for smartphone, and easily resize aspect ratios to suit social media with the LUMIX Lab app. With this new streamlined editing workflow, it’s easy to shoot and share while on the go.

The LUMIX S9 will be available in Australia in June 2024 from leading photographic retailers.

LUMIX DC-S9GN Body Only: RRP $2,699

Body Only Colours Available: DC-S9GN-A (Night Blue), DC-S9GN-G (Dark Olive), DC-S9GN-K (Jet Black), DC-S9GN-R (Crimson Red), DC-S9GN-S (Dark Silver)

Camera and Lens Kits: RRP $3,299

LUMIX DC-S9KGN-K – Includes in the box DC-S9GN-K (Jet Black Body) + LUMIX S 20-60mm (S-R2060GC)

LUMIX DC-S9KGN-S – Includes in the box DC-S9GN-S (Dark Silver Body) + LUMIX S 20-60mm (S-R2060GC)

Main Features

  1. The first compact design in the LUMIX S Series, combining a small and lightweight body with high image quality
  • Compact and lightweight body weighing approximately 403g[iv]
  • 24.2-megapixel full-frame CMOS sensor and the latest engine deliver powerful imaging performance.
  • Improved real-time recognition AF with PDAF (Phase Detection Auto-Focus) for more precise subject tracking.
  • Industry leading image stabilisation technology with 5-axis Dual I.S.2: 6.5 stops[v]/ Body I.S.: 5 stops[vi] and Active I.S. compensate for camera shake when shooting while walking. With perspective distortion correction and High mode in the E-Stabilisation (Video) function, it is now possible to achieve even more stable footage when shooting on the move.
  • Equipped with MP4 Lite, a new smartphone-optimised flexible framing (Open Gate) video mode
  • Free-angle rear screen for flexible shooting at all angles
  1. New LUMIX Lab app for effortless sharing
  • Allows high-speed transfer of photos and videos from the camera to a smartphone.
  • Enables users to easily create original signature presets (LUT files) and transfer them from a smartphone to the camera, allowing them to enjoy their own preferred colour styles.
  • Browse, customise and apply other creators’ free LUTs (presets) via the app.
  • Quick and easy editing of photo and video files optimised for social media sharing
  1. REAL TIME LUT for a wider range of creative expression
  • Fully customisable LUT colour files can be loaded in-camera for creative shooting
  • Dedicated LUT button on the camera body for direct access to signature preset settings
  • Added opacity control and grain effect to further enhance creativity
  • Up to 2 LUTs can be combined at the same time to photo or video files.

Two new S Series Lenses announced, designed to match the LUMIX S9:

LUMIX S Series fixed focal length pancake lens: LUMIX S 26mm F8 (S-R26)[vii]

The LUMIX S 26mm F8 (S-R26) is an incredibly compact and lightweight full frame lens, with a versatile 26mm wide angle for creative and spontaneous everyday shooting.  This pancake lens is the perfect alternative to a body cap and can capture sharp yet nostalgic images with its deep F8 aperture.

The tactile manual focus ring allows full control of close and far focusing while also offering convenient ‘set and forget’ for snapshots. The slim pocket-sized design (around 58 grams and 18.1mm length) enhances portability, without compromising on high resolution and outstanding image quality.

The new lens will be available in Australia in June 2024 from leading photographic retailers.

LUMIX S 26mm F8 (S-R26) lens: RRP $349

Coming soon:

A new compact wide zoom lens: LUMIX S 18-40mm F4.5-6.3

A new LUMIX S 18-40mm F4.5-6.3 lens is coming to the full frame LUMIX S Series lens line-up soon. A compact and versatile zoom lens ideal for daily use, the upcoming 18-40mm has a closest shooting distance of 0.15m. This lens covers focal lengths from an ultra-wide angle of 18mm to a semi-standard 40mm, providing the flexibility to capture expansive landscapes and buildings or portrait shots in a natural perspective.

For further information please visit or call 132 600.

[i] Within LUMIX S series line up, as of May 22nd, 2024.
[ii] The total time it takes to transfer a JPEG photo or a 5-second short video shot in MP4 (Lite) mode to an iOS-supported smartphone using the LUMIX LAB app, including cropping in case of video, and posting to social media. Study conducted under Panasonic standards. Results may vary depending on network environment.
[iii] The total time it takes to transfer a JPEG photo or a 5-second short video shot in MP4 (Lite) mode to an iOS-supported smartphone using the LUMIX LAB app, including cropping in case of video, and posting to social media. Study conducted under Panasonic standards. Results may vary depending on network environment.
[iv] Body and shoe cover. Excluding the body cap. The combined weight of the body, shoe cover, battery, and SD memory card is approximately 486g.
[v] Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm] when S-E70200 is used.
[vi] Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm] when S-R2060 is used.
[vii] This lens is for manual focus only, fixed at F8. The camera’s AF setting and some MF assist functions cannot be used. External filters cannot be attached.
L-Mount is a trademark or registered trademark of Leica Camera AG.


Launch of the Direct Drive Turntable System SL-1200M7B — A Collaboration between Technics and Lamborghini

Technics is pleased to announce the launch of the SL-1200M7B turntable, a model born from a collaboration with Lamborghini. The SL-1200M7B is a special-edition model based on the SL-1200MK7/SL-1210MK7 DJ models from the SL-1200 turntable series, of which more than 3.5 million units have been sold to date.

The SL-1200M7B design is influenced by Lamborghini’s iconic Y-shape. The turntable comes with a vinyl record featuring the engine sounds of various flagship Lamborghini cars, and a slipmat and stickers with exclusive designs. Worldwide sales will begin in July 2024.[i]

The turntable is priced at $2,749RRP and will be available in Australia in July from selected Technics audio specialist retailers.

Direct Drive Turntable System SL-1200M7B

The three colours used in the SL-1200M7B design are inspired by three iconic Lamborghini colours: Arancio Apodis, Verde Shock, and Giallo Athon.

Purchasers of the SL-1200M7B will be treated to an exclusive gift in the form of a vinyl record featuring the powerful engine and driving sounds of the following five flagship V12 models, recorded especially for this purpose. The vinyl itself is a picture disc with an image of a tyre from Lamborghini’s latest model, the Revuelto. Customers can enjoy listening to the engine sounds as the tyre spins atop the turntable.

Recorded Engine Sounds

  • 400GT 2+2
  • Miura SV
  • 25th Anniversary Countach
  • Diablo 6.0 SE
  • Murcielago LP 640
  • Revuelto

Also included is a slipmat featuring the Lamborghini logo and two stickers: one with a Lamborghini logo and the other with a Technics logo.

Pursuing an emotive sound that touches any enthusiast’s heart

Despite coming from completely different markets, looking back on their approximately 60-year history, both Automobili Lamborghini and Technics share similarities in their underlying corporate cultures. Both engage in thorough technological development using unique ideas to provide customers with unforgettable experiences and are uncompromising in their approach to manufacturing.

Sound is another characteristic element of the two brands. With the overwhelming elation provided by the engine sounds of Automobili Lamborghini and the rich audio experience presented by Technics’ audio solutions, both brands have sought to develop sounds that stimulate the customer.

This collaboration was born from the commonalities between the brands’ concepts and sound making initiatives. 

Features of the SL-1200M7B

  • Coreless direct drive motor achieving stable rotation free of cogging and powerful torque
  • Highly sensitive, yet robust tonearm accurately reading the signal engraved in the record groove
  • Two-layer structure platter with improved vibration damping performance
  • High rigidity cabinet and high damping insulator for thorough shut-out of all vibrations, even during harsh operation conditions
  • Starting torque/brake speed adjustment function
  • Pitch control function enables accurate and stable pitch adjustment
  • Reverse play function expands the flexibility of DJ playing styles
  • Stylus illuminator featuring a high-brightness and long-life LED

About Automobili Lamborghini

Established in 1963, Automobili Lamborghini is a world-famous luxury sports car brand. The Lamborghini Miura, which went on sale in 1966, was labeled as the world’s first supercar for its outstanding performance and breathtaking design. Since then, Lamborghini has produced numerous epoch-making supercars such as the Countach in 1974, the Diablo in 1990, the Murcielago in 2001, and the Aventador in 2011, establishing a leading position in the car industry in the process. Lamborghini supercars have continued to wow and attract car enthusiasts in every era.

About Technics

The Technics brand was established in the same era in 1965. Beginning with the Technics 1 speaker, the brand has gone on to develop revolutionary audio products and technologies, including amps, players, and tuners. In particular, the direct-drive turntable was an industry gamechanger, laying the foundation for today’s DJ and club music scenes. Today, in a diverse music scene that favors both analog and digital audio, Technics continues to lead the market as a comprehensive audio brand.


DJ Equipment SL-1200M7B – Technics Australia

Automobili Lamborghini

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[i] Please understand that the model may not be available in some regions