Panasonic launches new ‘Elite’ 6-Blade Shaver

Introducing the ES-LS9A Elite 6-Blade Shaver, delivering impressive results with every shave

Panasonic has unveiled its expanded premium performance Shaver range with the launch of the ES-LS9A – the brand’s first 6-Blade Shaver, delivering a clean and close shave every time. The new Shaver speaks to Panasonic’s long-standing success in the personal care industry and reinforces its commitment to delivering innovative, premium shaving solutions to Australian men.

Advanced technology delivers fast, smooth, close and comfortable shave

The ES-LS9A Shaver integrates six advanced Japanese blades designed to tackle all beard types. Based on the art of Samurai sword-making traditions, the blades are constructed with surgical-grade stainless steel to ensure that even after years of use, they maintain their sharpness while minimising irritation and redness to the skin. The two new thick stubble blades coated with titanium, two finish blades, and two lift blades are designed to cut more hair in a single pass. The tapered blade tips increase the height of the beard capture area and ensure that long, flat-lying and tricky hairs are handled with ease. The ES-LS9A’s durable inner blades are nano-sharpened to a 30-degree angle, allowing cuts to be made as close to the root as possible for a smooth, irritation-free wet or dry shave.

The ES-LS9A builds upon the success of its predecessors, featuring a 22D Flexible Shaver Head with a new floating blade mechanism, so that users can seamlessly follow the contours of their face and neck. The mechanism moves the six blades in 22 independent directions – both vertically and horizontally – so each stroke covers a greater area and cuts quickly and cleanly, reducing the overall burden on the skin. The Shaver also integrates an ultra-fast linear motor with advanced mag-lev technology, delivering 84,000 cross-cutting actions per minute to help cut through all facial hair thicknesses. The linear motor also guarantees there is no loss of motor speed, even when handling the thickest of beards and when battery charge is low.

The ES-LS9A’s Responsive Beard Sensor Technology precisely detects facial hair thickness and density at a rate of 220 times per second. This revolutionary technology allows the Shaver to boost power where beard growth is heavier, reducing the amount of pressure placed on the skin. Available in a smart matte black finish – complementing any bathroom counter with its simplistically sleek design – the ES-LS9A also comes with an Auto Cleaning and Charging Station to thoroughly clean and sterilise the Shaver after every use. The dock automatically removes any beard clippings or sebum caught within the Shaver while charging the unit simultaneously.

In addition to the ES-LS9A, Panasonic has also announced the release of its ES-LT2B and ES-LT4B Shavers. Both models feature 39,000 cross-cutting actions per minute to power through thick beard growth and minimise skin irritation. They also feature an ergonomic design with three independently moving blades that precisely follow facial contours and provide a gentler shave. The ES-LT4B also has a 2D head with directional (left and right) movement to reduce the number of strokes needed for a close shave. Consumers can enjoy stylish design and a modern colour palette, with the ES-LT2B available in matte black or white, and the ES-LT4B featuring red or blue colour options.

Chasnyn Ousmand, Product Marketing Manager – Personal Care at Panasonic Australia said there is strong consumer demand for hassle-free solutions that promote self-care and wellness. “In recent years, we have observed how Australian men are taking greater care of their personal hygiene, grooming and style. Personal care is becoming less taboo, and consumers are more attentive to their appearance and overall wellbeing. Naturally, they are searching for products that deliver high-quality results consistently,” said Chasnyn.

“We are thrilled to be a part of this personal care evolution with the launch of our ES-LS9A 6-Blade Shaver as part of our extensive range. This release in partnership with Shaver Shop, combined with the launch of our ES-LT2B and ES-LT4B models, will deliver greater choice, convenience and flexibility for Australian men.”

The ES-LS9A, ES-LT4B-A841 (Blue) and ES-LT2B Shavers are available exclusively at Shaver Shop stores. The ES-LT4B-R841 (Red) is available from Shaver Shop and all participating consumer electronics retailers.

ES-LS9A ES-LT4B-A841 (Blue) ES-LT4B-R841 (Red) ES-LT2B-W841 (White) ES-LT2B-KS81 (Black)
RRP $899 RRP $379 RRP $379 RRP $329 RRP $329
Shaver Shop Shaver Shop All participating retailers Shaver Shop Shaver Shop

For all product details and features for the ES-LS9A, ES-LT4B and ES-LT2B Shavers, click here.

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